What a tremendously exciting time to be working at the coal face of a major communications revolution - online radio! Tens of millions of people worldwide every month are now listening to online broadcasts. Radio as a medium can now be harnessed effectively and affordably to communicate your product/service/message directly with your consumers/fans/clients via your branded online station. This means of communication is measurable, targeted and capable of doing everything traditional radio has done for decades now at a fraction of the cost compared to major advertising campaigns or setting up your own radio station. 

The opportunity and power to determine what the listener hears, when they hear it and how often they hear it is now in your hands. Advertising and promotional dollars previously put into traditional media avenues can be partly or wholly diverted into the creation of your own branded online station, allowing you to build, maintain, grow and communicate directly with your target market while at the same time creating the possibility for additional revenue streams via advertising, competitions and SMS. Now tell me that isn't a revolution when it comes to creating and delivering your message effectively!

Blue Pie recognised the trend toward online radio would continue to grow in popularity and reach and have spent the past 18 months building partnerships and expertise so we can now offer you the most suitable and affordable turnkey online radio solution.  Our team can work with you to understand, build and implement an online radio presence and strategy that benefits your business on many levels. Blue Pie Productions holds the exclusive licence for Live365 in Australia & New Zealand, thereby providing you with access to the the worlds' largest online radio network of well in excess of 5,000 online stations. Live365 is ranked alongside Yahoo!, AOL and MSN Music/ Windowsmedia.com as the big four internet radio players. 

In May 2005 Arbitron Inc and comScore Media Metrix released the US Online Radio Ratings which definitively show that  “overall, the online radio space is growing, with terrestrial radio showing a steady decline. The total listener base for online radio jumped 22 percent over the last 12-months, moving from 45.3 million to 53.5 million, which is part of an overall trend towards people accessing music from their computer.” (Corey Deitz, http://www.radio.about.com/ May 12, 2005).

So the question begs: why exactly are online consumers listening to Internet radio in increasing numbers? More variety and fewer commercials were some of the reasons cited in the Arbitron survey, whilst some just listened because it was new and provided a high level of satisfaction. As more and more people show a preference to control the media and entertainment they consume via their PC's the opportunity exists to understand and deliver directly to them more of what they desire. There are now 11 million Australians online and 60% of Australians are expected to be using broadband by the end of the 2005 (VIP Research) whilst there has been a 65% increase in online ad spend in the past 12 months. The rise in popularity of the online medium in general and online radio in particular will continue unabated globally from years to come, now is the time for you to get in on board.

We would be happy to talk to you about getting your online radio station up and running and answer any questions you may have in greater detail, please feel free to make contact to the Blue Pie Live 365 Team live365@bluepie.com.au

Regards

The Live Team Blue Pie Productions Exclusive LIVE 365 partner for Australia and New Zealand. live365@bluepie.com.au