Increasing Entertainment
Value
|
|
| |
  |
Idealight was originally established in 1994 as a
global network of seasoned executives, successful entrepreneurs,
and management consultants with core experience in the technology,
media, entertainment and wireless sectors.
Until 2002, the focus was on the development, financing, and
internationalization of companies with a primary focus on
technology. This focus eventually shifted more and more towards
media and entertainment, providing the company with a deep
understanding of emerging distribution and marketing models. In
2004, the company spun off a new venture focused specifically on
digital media delivery solutions and distribution for the web and
mobile phone called
AMUSE
Entertainment Group. Shortly thereafter, Idealight was
re-structured and re-focused, seeking a business model that would
optimize its knowledge and networks in the media and entertainment
space and provide the greatest value to the companies operating in
it.
Today, Idealight is focused on providing improved models and
channels for content producers to finance, market and distribute
their content to a global audience. In this domain, Idealight
develops and implements strategies and models related to
production, distribution and promotion of entertainment properties
using an integrated approach that involves creative financing,
product placement and sponsorship, and integrated marketing and
promotions using traditional methods and combined with the web and
mobile phone.
Through our Product Placement and Sponsorship division, we use our
networks and knowledge to provide consumer brands with the
knowledge, access and expertise to integrate their brands into
leading entertainment properties including film, television, music
videos, video games and events.
To learn more, please go to the product placement and
sponsorship page |
|
© 1994-2006 Idealight Inc.
|
info@idealight.net
Web Work By Blue Pie